Will you still be relevant after cloud? Will your business still be able to compete in the market you operate in? These are the questions that businesses have to consider, adapt and plan for in today’s technology-transformed landscape, and the reason why an increasing amount of businesses are adopting a “why not cloud” approach to their IT strategy.
Over the past few years, cloud adoption has prevailed in the context of both business and personal usage – with reportedly over 84% of UK businesses having formally adopted cloud services. Gartner analysts predict that by 2020, a corporate ‘no-cloud’ policy will be as rare as a ‘no-internet’ policy is today, but in actual fact we believe that most UK-based businesses are close to that stance today.
It therefore comes as no surprise that cloud services have dominated the conversations that we have had with our customers for many years, but notably the conversations have changed – further echoing the rate of adoption and acceptance of cloud in the workplace.
From demystifying the cloud, to leveraging the cloud.
When cloud services were in their infancy, much of our time was spent demystifying the cloud – educating businesses about what cloud was all about, and helping them transition into being ‘cloud-ready’; however it has become an increasingly different conversation. Today, we are talking about how businesses can leverage the cloud to optimise their business outcomes, and remain relevant and competitive in a challenging economy.
After all, the risk of not keeping up can be costly. Whilst businesses may be able to delay cloud locally, within their immediate environment, change and transformation cannot be stopped – particularly where there are positive outcomes to be achieved. With cloud looking like an inevitable infrastructure choice, the key for businesses is identifying the optimum point to adapt and change –whether that be to a public, private or hybrid cloud environment.
Determining the right cloud for your business – public, private or hybrid.
It’s not always IT departments leading the decision-making process anymore. We are seeing an increasing amount of instances where the board are making the decision of cloud-first strategy independent of technology and delegating to the IT department to implement. To some extent, end users are also driving the decision for cloud by dictating what they need to work more productively. The most important decision does however remain with IT… which cloud is best for my business?
This decision creates many ‘nice’ but important considerations for IT. Many of the problems that non-cloud solutions create – including over-provisioning against user demand – may be alleviated by cloud, however the declining price of cloud can in actual fact create a conundrum for many.
An example of this is AWS announcing their 51st price reduction earlier this year – many IaaS providers are ultimately forced to drop out of the market as they are unable to achieve the economies of scale to be able to provide the same level of service at a competitive price point; reiterated by IDC who predict that 75% of IaaS provider offerings will be redesigned, re-branded or phased out in the next 12-24 months.
Whilst this means that the cloud provides attractively priced solutions, it also means that a strategic decision to go public cloud can introduce risk if you back a single cloud provider directly. Choosing a hybrid cloud can protect you from this risk, and optimise the DR of your cloud based services in the process.
Whilst consuming services of a top-right Gartner magic quadrant provider may drive down your costs, and potentially improve the levels of service, this can cause the problem of an inability to maintain a direct relationship with your cloud provider. So how do you build a relationship with AWS for example?
That’s where Cetus come in.
Cetus has been a driver of the transformation of cloud services. We have been at the forefront of getting customers “cloud-ready” and have organically evolved to empower customers to thrive using cloud services. We still design, build and support, the difference is the flexibility and expertise we provide when helping you determine where you want your IT services to reside.
Claire Gibson – Head of Marketing
Claire is responsible for connecting businesses with valuable insight and information from the industry in order for informed decisions to be made in relation to their IT services.