Why is an Elephant?


Why is an Elephant? A question I once posed to my English teacher as he boasted he was well educated and stating (unlike his students) he could answer anything we threw at him.  The relevance and purpose of the question was nonsense of course, but hidden here in plain sight is the real question, Why?

Why do we do what we do?  (What is our purpose?) The question Why? Must be the ultimate question of all.

The now infamous line from The Matrix “Why why why Mr Anderson” shouts agent Smith! (I just like that film!).  And the all too common question for any extreme athlete; Why do you do what you do; Why put your life at risk?  Why do people buy electric cars from a non-profitable company (Elon Musk – Tesla) a chap who also designs reusable rockets, is building a mission to Mars and manufactures solar roof tiles? Why indeed?

A question applicable to one and all and not many can answer immediately without thought. A very defining question indeed.  We all have choices and many have an inbuilt desire to achieve and succeed in what we choose to do as humans, a competitive instinct is a great thing so how can we as employers and commercial organisations harness this to benefit their productivity and competitive edge? A question from a question and the subject matter goes on. But this doesn’t answer the Why question…

“Because I love what we do here, I love the people and I can make a difference” is often heard here at Cetus and we are ever so proud to hear that too!  A more personal and popular response.

From our inception in 2001, Cetus openly published our values, our core ethos to: Think differently, Deliver better, Forge bonding relationships (partnerships), be the best at what we do, be thought leaders.  This is where the Why? of Cetus began.

We set out to compete with System-Integrators by design and be different in our approach; it was (and still is) all about our customers, listening and understanding are key.  “Vendor neutrality and a commercial approach with a technical toolkit’ was also early messaging as it’s all about the customers need and desires, not just what stuff we thought we could sell for a profit.

Jump to the present day, much grey hair and indeed more wrinkly, I sit as part of a team who have amassed an unparalleled wealth of experience and knowledge which underpins our Why?

Encapsulated more recently in our updated messaging ‘Inspire. Transform. Together’ is the Why? of Cetus.  Deep within the DNA of Cetus is a core set of values attributing to the Why?

Think differently
Challenge thinking
Designing value
Create innovative solutions
Challenge the status quo
Challenge the boundaries of IT

This is why we do what we do.

Here at Cetus, for over 15 years we’ve been enjoying challenging thinking.   We inspire IT professionals to think differently, not just about the here and now, but by delivering strategic empowerment to effect change to improve business outcomes.  Competitive advantage and driving productivity are outputs and products of what Cetus do, but working with individuals to grow and enhance an organisation’s abilities is a core part of our enjoyment, we simply love working with people!

I have an inbuilt desire to solve problems at work and in my private life. Since I could use a screwdriver I have always taken things apart and reassembled them.  But I love working with people, I love asking questions and understanding people and their drivers and the fact I can influence change and the development of others.

At Cetus, we have built this into our platform from day one, it is something I have passionately worked on all my career and for me, success comes in many guises but the most satisfying is the development of people, giving people a chance to improve and better themselves. Naturally in turn, this promotes success within any individual too. “You can go fast alone, but can go faster together”!

Another Why question this time from the film IRobot:
“Why is it that when Robots are stored in an empty space they will group together rather than stand alone?” This one is intriguing and who knows, with the anticipated growth of AI and Machine Learning, perhaps we’ll find out in our lifetime one day.

Cetus are always looking for energetic, inspiring and thought provoking people to join our Team.  If you think you know your Why?, then simply give us a shout as you have most likely found a great place to be… Cetus Solutions.

Mike.pngMike English – Managing Director
Since forming Cetus in 2001, Mike drives change and development to ensure Cetus empower and deliver real value to our customers, enabling successful business outcomes.

 

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