This week I attended Citrix’s annual partner conference – Citrix Summit – in Anaheim, California. As a specialist Citrix Platinum partner, we attend the event each year to ensure we are primed to inform our customers about the latest updates, announcements, vision and roadmap. You can register here to hear Cetus and Citrix deliver the very latest updates from Citrix Summit.
The event kicked off with a vision keynote which allowed the senior leadership team at Citrix, lead by president and CEO Kirill Tatarinov, to offer perspective on industry transformation and position Citrix’s vision for helping customers leverage innovation and strategic partnerships in 2017 to achieve business objectives and outcomes.
Throughout the entirety of the keynote, tech talks and the numerous breakout tracks, Citrix’s strategy was clear and consistent. To provide integrated technology services that make apps and data secure and easy to access, and as a result help organisations of all sizes achieve the speed and agility necessary to grow and succeed in a rapidly changing world.
Citrix’s Cloud Strategy
There is no hesitation that Citrix are rapidly moving towards a cloud-first strategy, with Citrix Cloud providing a single place to access all Citrix technologies in the cloud. It’s quickly becoming the fastest, simplest and most flexible way to deliver Citrix technology to any device over any network – therefore a very interesting and attractive update was the launch of Citrix Cloud Accelerator; a comprehensive set of transition and trade-up offers for customers who own existing XenApp or XenDesktop licenses and want to move to Citrix Cloud. Also made available is a XenApp on Azure Cost Calculator, which is a tool that Cetus can help you use to provide you with a complete set of cost estimates for deploying Citrix XenApp on Microsoft Azure. In addition, a new Citrix Ready HCI Workspace Appliance Program was launched that enables hyper-converged appliances from hardware and storage partners to connect into Citrix Cloud.
Strategic partnership with Microsoft
Over the past year, Citrix and Microsoft have built the foundations and now Citrix are stepping it up a gear to further accelerate their joint innovation.
– The integration of Citrix NetScaler Unified Gateway with Microsoft Intune
Citrix unveil the integration of NetScaler Unified Gateway with Microsoft EMS. Together, Citrix and Microsoft joined forces to deliver to our customers a solution that offers conditional access for mobile users. Conditional access delivers an added level of security for mobile users which helps customers protect their on-premise resources
– The launch of XenApp Essentials and XenDesktop Essentials
Available in the Azure Marketplace, XenApp Essentials and XenDesktop Essentials make it easier for customers to accelerate secure app delivery and cloud-based Windows 10 VDI, empowering IT to align apps and desktop services with business needs, while delivering the superior experience, reliability and value associated with XenApp and XenDesktop.
– Collaboration between Citrix & Microsoft on Enterprise Mobility + Security (EMS)
The expanded Citrix partnership with Microsoft includes powerful collaboration to significantly enhance value for Microsoft Enterprise Mobility + Security (EMS) customers with Citrix capabilities for delivering enterprise-grade productivity combined with device and data security managed over the network. This Azure-based Citrix solution for EMS will include micro-VPN capability for secure, identity-based access to on-premises applications on EMS managed devices, providing the most comprehensive mobility solution available in the market. In addition, later this year, the solution will also include versions of Citrix market-leading productivity apps, such as Secure Mail and Secure Web that customers will be able to manage with EMS.
Wrapping up this blog for now on the note of integration. At this years Summit there was a big focus on integration of solutions, from both an end user experience and an administration perspective, echoed in a joined up product strategy. To find out more, and hear what we feel are the most pressing updates, make sure you register for our update events, taking place in various locations throughout the UK.
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Citrix Cloud: The future is Cloud, and the future is now.
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Claire Gibson – Head of Marketing
Claire is responsible for connecting businesses with valuable insight and information from the industry in order for informed decisions to be made in relation to their IT services.