Citrix Cloud: The Coping Mechanism for Digital Disruption


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In most organisations at least one commonality exists; nobody likes unnecessary complexity. And, perhaps contrary to many stereotypes, least of all the IT department. So much so, many organisations that I have spoken to recently have prioritised simplification and automation among the highest business objectives for 2017; in order to increase their businesses agility, improve their ability to react to changing requirements and demands, and to speed up the time to value when delivering IT initiatives. 

This comes as many businesses are admittedly struggling to keep up with the constant pace of workplace change, innovations in technology, and the increasingly digital landscape in which we operate. Whilst business leaders recognise the value that digital presents including; improved productivity, effectiveness, engagement and profitability; standing in the way of achieving these objectives is complexity.

As a result, many find themselves in a state of digital disruption, with the organisations failing to react to changing workplace landscapes, user demands and organisational pressures quick enough to sustain a competitive advantage in challenging markets whilst maintaining the level of security required in today’s modern workspaces.

In addition, for many organisations it is becoming increasingly complex for their IT department to manage mobile workspace infrastructure – with vast amounts of different applications to install, ever-changing user bases to account for, challenges in forecasting capacity, both known and unknown security threats, constant installing of updates and investing in infrastructure to meet changing and unpredictable user and business demands.

This is where Citrix Cloud comes in. Citrix Cloud is a secure, evergreen SaaS like control plane that unites and integrates all of the Citrix technologies to deliver a unified administration, user experience that overcomes the challenges presented by the digital landscape – delivering workspaces the way you want that are “Secure by Design”. It has quickly become the fastest and most flexible way to securely deliver applications and data to any device, over any network, whilst simplifying the management of your secure digital workspace in the process.

In Jan 2017, I was fortunate enough to attend Citrix’s annual partner conference, Citrix Summit, and saw first-hand how and why Citrix Cloud is going to be a game changer for businesses in 2017. Quite simply, Citrix Cloud enables customers to cope effectively with digital disruption by removing complexity and empowering IT departments to say yes.

Over the past few weeks we have been running a collaborative series of workshops with Citrix SE’s to share insight and recommendations with organisations about preparing for the transition to Citrix Cloud and Hybrid Cloud strategies. Due to the positive feedback from these sessions, we have added a number of additional dates for April. So if you would like to explore the features and benefits of using Citrix Cloud services, understand Citrix’s vision and roadmap for 2017 – including their strategic alliance with Microsoft “Better Together” – then we would love you to join us at one of our upcoming events.


REGISTER FOR OUR UPCOMING EVENT:
Citrix Cloud: The future is Cloud, and the future is now.
Join us at one of our upcoming events where we will share insight and recommendations about preparing for the transition to Citrix Cloud.
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Tuesday 4th April – London Paddington
Wednesday 5th April – East Midlands Airport

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Claire 3Claire Gibson – Head of Marketing
Claire is responsible for connecting businesses with valuable insight and information from the industry in order for informed decisions to be made in relation to their IT services. 

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