I am very fortunate in my role having the opportunity to engage with a wide variety of Vendors, Partners and Customers at various events and hearing their thoughts on the market and how “I.T.” is driving competitive advantage in a wide variety of sectors.
It was at a recent round table event I found myself asking when does a company go from being the producer of a product or deliverer of a service to being an “I.T.” company!
There does of course have to be a product that enables the organisation to transact business but through using I.T. in a strategic manner and encompassing it as part of the core strategy the product does not have to be market leading to become a market leader!
Dominos – Pizza company or I.T. company?
I believe a case can be made they are an I.T. company. I have to confess I am more of a Pizza Hut fan when it comes to the quality of the Pizza… BUT I tend to order Dominos on those lazy Friday evenings… WHY? Because it is Dominos who communicate with me at 15:00 on a Friday afternoon via text and email planting the seed of a pizza for dinner, it is Dominos who have the easy to use app that tells me at what stage in the preparation process they are, it is Dominos I can see the delivery driver driving down my road so I know to lock my dog outside before she goes ballistic at the door bell…. Through offering an excellent and easy to use convenient service by leveraging I.T. Dominos has, in my opinion, the better offering despite a lesser quality Pizza.
Uber – Taxi service or I.T. company?
Again I believe the case can be made for I.T. I had years of standing outside Walkabout in Birmingham trying to flag down a black cab in the freezing rain only to be gazumped by a nimbler taxi flagger…. The revolution of Uber has made that process so simple and more orderly…. The end product is still a taxi home , the process of getting home has been made far less stressful and far more convenient by leveraging existing GPS technology on existing smart phone technology to offer a better taxi service.
It is now more important than ever to look at go to market strategies from multiple angles and having a look at how putting technology at the forefront of a strategy can help:
– Increase your customer reach
– Improve your customer experience
– Drive greater margins through automation
– Improve the efficiency of business processes
– Rejuvenate a struggling product
– Quickly launch a new product
It will be well worth the investment in time.
Cetus are well placed to have these conversations with any type of organisation as we have a blend of highly skilled Technical Architects and Innovative Management Consultants who spend their days having art of the possible conversations with existing and potential customers to help them be more successful.
Challenge us to show you how leveraging I.T can help shape the strategy, improve the efficiency and grow the profitability of your organisation.