Raison D’être


I recently joined Cetus Solutions, after knowing them for a number of years and in the throes of business against each other I decided to sign up. I have often been frustrated with their customer base being almost fortress-like, it is difficult to see or know why when you are on the outside.

Now I have joined as a Sales Manager for Cetus I have been enlightened on the reasons why and more interestingly how their ability to work on such large scale customers and projects is a reality.

Working in the industry we do, it is no secret that a lot of money is spent on technology. A number of people see this (normally finance ;-)) as a cost, but actually I feel there is a different way to explain the spending on technology.

If we look at the world today, a car, a Blu-ray player, checking in at a hotel, a new build home. None of these would be considered a suitable purchase or process without modern technology of today. Some people won’t buy a TV without Wi-Fi capability, most people certainly won’t buy a new car if you cannot connect your phone via Bluetooth.

So, why is it acceptable for a business not to do the same? We look at the companies we know and revere in this modern day, we look at how they use IT as a business enabler and these companies all have one thing in common. Huge growth patterns, both financially and also in size. Companies are worth $1b in less than two years, the only way this can happen is investment in technology. Yes we can argue that people are the biggest asset but these people won’t be working at a company that give them a 7kg laptop and a mobile phone they can’t speak to family on.

I shall also bring in my favourite quote, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.

But, not all businesses can hire a huge team of technology experts who can advise or consult on the best technology to meet the requirements of an ever changing and more demanding world. So it becomes a struggle to just keep the lights on, let alone let Margaret in Marketing use her personal iPad to access corporate marketing information on a public Wi-Fi in Shanghai whilst on holiday. This also isn’t saying, that technology is everything. But it is the most effective and reliable enabler a business can invest in, enable the idea, the people, the product to do more and this can only mean positive results.

Let’s get to my point… raison d’être. Translated from French this means “the most important reason or purpose for someone or something’s existence”

This isn’t Cetus’ tag line obviously, but after my first couple of weeks that phrase is entirely apt. Cetus’ whole ethos and mantra is about understanding how, when and where a business requires their assistance. The genuine focus is on what is best for the customer, I have seen and heard more about other businesses than I have Cetus in my few weeks here which shows that they truly pull together for one aim. Their raison d’être.

Ben MowbrayBen Mowbray – Regional Sales Manager (South)
Ben leads our sales team in the South, partnering with organisations to achieve a frictionless workspace, a fluid technology strategy and a technology platform suitable to achieve their business goals.

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