This week, I’ve been in Anaheim at Citrix’s annual partner conference – Citrix Summit. The event provides an opportunity to hear from Citrix’s executive leadership team about the vision and strategy for the year ahead, share industry perspective and innovation, and attend a range of interactive breakout sessions that focus on how Citrix technology can be applied to initiate change, transform organisations and solve real-world challenges to improve the way people work.
For me, Citrix Summit always proves to be invaluable. In the busy nature of every day work life, it can often be challenging to find time to fully embrace and evaluate new concepts, approaches and innovation. With the industry moving at pace, this is just one of the reasons why I love Summit… it provides an opportunity to hear, see, discuss the future of the workspace among friends and peers.
With Citrix experiencing plenty of change within the last year – including former CEO Kirill Tatarinov’s departure – I was apprehensive to see how the Citrix story had evolved. However, from the opening keynote it was evident was that Citrix’s technology focus on ‘people’ has filtered through to the top.
David Henshall proved to be a welcomed and refreshing leader – addressing critics from early 2017 head on by acknowledging that some negative press that Citrix received was justified yet by no means acceptable to the business. He continued to discuss how Citrix has turned around to end the year on a series of records including; record revenue numbers, record cash flow, record profits, record share price and record innovation – with 122% increase in new patents filed in over a year, an 80% increase in product releases, and 4 analyst leadership positions for EFSS, Mobility, UEM and Networking.
More exciting to see was Citrix’s secure digital workspace vision, which in my opinion, is superior to any other vendor in this space. Simple, secure and unified. Visionary enough that people understand the direction, development and investment Citrix are moving into the future, yet real enough that customers can get on board with that vision today and accelerate their cloud strategy to achieve benefits and eliminate / manage challenges right now.
“The cloud is not a destination… It’s the beginning of a new journey.”
Citrix’s products have evolved into solution areas; Citrix Workspace, Citrix Networking and Citrix Analytics with people-centric embedded security at the centre. The benefits of using Citrix technology together as a unified solution rather than separate products is core to the Citrix story and it’s because of this integration why Citrix stands out among many vendors. With the workspace, networking and analytics solutions integrating together to provide an unrivalled workspace where user experience, security and choice are of upmost importance. And, on integration… Microsoft corporate vice president for Enterprise Client & Mobility, Brad Anderson, joined the keynote to describe a deeper integration and partnership between Citrix and Microsoft than ever before.
As a Citrix Platinum and specialist partner, we are so excited for 2018. This year there is promise of faster, focused innovation and upmost support to accelerate customers to benefit from Citrix Cloud Services. It’s not about workloads… It’s about people. And we look forward to helping you enable your people, with Citrix, in 2018.
Claire Gibson: Head of Marketing & Strategic Vendor Alliances
Claire is responsible for connecting IT leaders with valuable insight and perspective from the industry to help them make informed decisions in relation to their IT strategy.