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Embrace Digital Disruption


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How do the words change and disruption make you feel? From my perspective, disruption and subsequent change is exciting and progressive – it’s a sign of innovation, continuous improvement and gaining competitive advantage. But admittedly, I know for some those words are pretty daunting. But to be totally frank, regardless of how you feel about it, disruption and change is always going to be part of the world we live in. Without change, we cannot be better than we were yesterday – but our competitors embracing change can be…

Last week we kicked off a series of workshops, Accelerate Your Transition to Citrix Cloud, where we are showcasing to organisations how they can embrace digital disruption and in the process propel their organisation into a new era of digital workspaces where you will benefit from greater choice, performance, and security. Now, I’m sure you’ll agree, those words are definitely not to be shied away from…

Choice
Digital disruption is fundamentally changing the IT landscape. Cloud really is no longer just an over-used buzz word that is banded around – it is a reality that is changing they way organisations deliver and consume services with 44% of enterprise traffic from public cloud. And with the average business using 13+ cloud applications, organisations must both embrace and consider how they deliver and manage what in most cases is a hybrid or multi-cloud environment.

This is where Citrix Workspace is proving powerful – enabling organisations to overcome cloud sprawl without sacrificing the benefits of the cloud by enabling an efficient and comprehensive way to organize, manage and secure all cloud services used across the organization – whether these be SaaS applications, behind-the-scenes workloads, or file storage and sharing. But, not only catering for cloud, it also bridges legacy, on-premise and custom apps and data stores upon which businesses continue to rely on. Through the Secure Digital Workspace we can provide secure, simplified access and control of apps and data across any device, platform in hybrid & multi-cloud world – empowering your organisation with choice and options both now and in the future.

Performance
Not forgetting of course that with the rise of cloud, bandwidth intensive applications and an increasing number of network-connected devices, networking becomes the lifeblood of your organisation proving critical to availability, performance and subsequent user experience. As many organizations are starting to use hybrid and multi-cloud architectures to deliver their business applications, all too often, organisations networks just aren’t reliable enough to make it a reality.

This is where Citrix Networking comes into play creating a secure digital perimeter connection, NetScaler SD-WAN supports multiple underlying links and then intelligently directs traffic across these to ensure the highest possible quality of connection. SD-WAN addresses the needs of enterprises for secure, high quality, always-on access to applications and data that can be easily deployed at scale and with centralised visibility and control. It is a fully integrated platform that virtualises enterprise WANs to help you reduce bandwidth requirements, increase application performance, simplify branch office networking and gain flexibility through a hybrid WAN architecture. Ensuring the availability and performance to make multi-cloud a reality for your organization.

Security
We can’t talk about disruption without speaking about security. The threat landscape is rife… I do not know one organisation from which security is not a top priority for 2018. The reality is that work is now distributed, users working from anywhere, and everything is connected. They are using applications from on premises, SaaS, or other web or cloud locations – creating a surface area too vast for traditional security approached to be effective. And with the average time to discover a breach 200 days, the damage an attack could cause is frightening. Of course, there are point solutions available to deliver apps and content securely and reliably however point solutions only add to IT complexity. With 83% of businesses believing the complexity of their organizational structures and IT infrastructure is putting their companies at even greater risk for security breaches its important to rethink their approach to security.

 This is where Citrix’s people centric approach to security is proving effective – by focusing on the knowns, rather that the unknowns, we are able to apply policies and contextualise security based on real-time interactions with networking, applications and data. Through the secure digital perimeter we are able to simplify security for the IT department so they can minimize attack surfaces, centralize policy control and implement people-centric security measures. We are able to provide 360 visibility by aggregating analytics, logs and flows whilst giving visibility across SaaS, hybrid and multi-cloud environments. And finally, through intelligent analytics we are able to share threat intelligence across all services, detect and stop malicious user behaviors, and trigger contextual reactions and policies in real time.

The opportunity presented by digital disruption is vast – after all, digital disruption wouldn’t be disrupting if the benefits from embracing it weren’t greater than from the way we did things in the past. Think about what the future looks like and how Citrix Secure Digital Workspaces can play a part in supporting your strategy at our upcoming events.

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