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What is ‘New’?


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Have you ever tried to create something new? I don’t mean ‘fresh’; I mean actually ‘new’ – a thing that no else is doing that will make people pause and say “Oh! That’s different – tell me more…”

This Thursday we launch a new brand. It’s been under wraps for a few months now and is the result of several years of evolutionary growth. It’s a thing that seeks to make us stand out from the crowd; to capture the imagination of prospective clients; to define the next five years of significant growth for Cetus. We’re quite excited.

It’s called ‘Instrato’ – that’s the first ‘new’ thing we needed to come up with. It’s actually rather difficult to come up with a new brand name. A new brand needs to achieve two things: 1 – capture the imagination, and 2 – be an available domain name. Instrato ticked both boxes for us.

So – here’s the bit where creating something ‘new’ becomes really tricky. Instrato is a cloud solutions brand, but it’s a cloud solutions brand with a difference. The problem is that ‘cloud solutions providers’ tend to fall into two camps: Cloud Only & Hybrid Cloud.

They each have their limitations:

Cloud Only Providers – tend to have grown up as Microsoft Azure (or AWS) partners and are really good at provisioning Microsoft Azure instances – but not much else.

Hybrid Cloud Providers – are, well, just about every IT solutions provider out there. Their message is simple – add some cloud stuff and, hey presto! – you’ve got a ‘hybrid cloud’.

So why is Instrato new? In the above cases they are either: capable of building a cloud-only infrastructure or, capable of adding some cloud stuff to meet your current needs. That’s not the way we see it at Instrato.

To us ‘the cloud’ is a journey, who’s ultimate destination is SaaS. Not convinced? Then consider this question: “if you were starting up a brand-new business – would you even consider any form of ‘server infrastructure’?”. We don’t think so – you’d spend a lot of time finding a set of SaaS solutions (e.g. Office 365, SalesForce) to provide the business functionality you need without the associated hassle of an ‘infrastructure’.

Unfortunately, most businesses aren’t in the position of starting from scratch. Instead they have years of accumulated legacy infrastructure to deal with; users who are used to ‘desktops’; shadow IT solutions that just ‘appeared. This is why instrato is ‘new’ … we get that, to most organisations, the journey to SaaS is going to take a little time to complete. The challenge is to manage the bit in the middle: a near constant state of change as their organisation transitions individual applications to SaaS.

Instrato’s role in life is to make that state of near-constant change as seamless as possible from a user’s perspective; and as simple and cost-effective as possible from an IT team’s perspective. We do so by providing technology that addresses four specific business needs during the transition:

– Cloud Hosted Virtual Apps & Desktops (to provide an abstraction layer between your users and the underlying platform)

– Cloud Orchestration – to provide automated management and provisioning of an ever-changing hybrid cloud infrastructure

-Software Defined Networking – to provide resilient, secure, cost effective connection to your changing cloud portfolio

Cloud Analytics – to provide contextual, deep understanding of the traffic flowing across your evolving network.

We think that qualifies as ‘new’ – and we reckon that makes instrato pretty unique.
To hear more about how instrato can help you with your Cloud Journey – why not visit us at www.instrato.co.uk and see how our ‘new’ way of thinking about hybrid cloud can help your organisation to accelerate your cloud journey?

Directors-9619Paul Kiveal – Business Development Director
Paul works with business leaders, helping combine strategic objectives with innovative technical solutions, developing inspirational new IT platforms that transform the way technology powers organisations.

 

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