Toyota is the world’s second largest automotive manufacturer, and in 2017 was standing as the fifth largest global company by revenue. So why did such a successful company create another totally new brand – Lexus, in a highly saturated and ultra-competitive marketplace?
Lexus was an idea from the Japanese car manufacturer, not to enter a new diverse market sector, but to show the world just how good they are at manufacturing high-quality vehicles, appealing to both existing and new customers alike. They believed they needed a fresh, more relevant brand which was built on their already trusted and proven heritage, a brand which appealed to a wider audience with perhaps a different use case. Strangely, many didn’t regard Toyota as a world-leading brand, so this perception had to change.
Toyota responded to their customers, bringing together many years of success, quality, experience and proven customer satisfaction in an exciting, new, forward-thinking premium brand.
We live in the Cloud-era; not a day goes by without the word Cloud in whatever context. We see large multi-national vendors placing their ‘cloud-bets’ with their entire reputation. I guess if they are, well it must be good, right?! I’d rather test such a theory, so we did and have been for several years… We’ve also seen a flurry of the new kids on the block, ‘born in the cloud’ they say! Such organisations claiming to harness the power of the public cloud, yet with limited experience and actual solution design heritage. Why would an organisation place all their commercial eggs in a basket of hope?!
Here at Cetus, we have been designing, building, implementing and supporting infrastructure solutions for almost twenty years and haven’t times changed eh, especially in our industry?! Cetus adopted Cloud strategies many years ago and have successfully built and run our own private cloud platform – Continuum C3 for over six years now for our customers; the public cloud providers were not the appropriate choice for this, not back then anyway, but watch this space…
Microsoft Azure, Amazon AWS and Google Cloud are the alleged leaders today, the weapons of choice one may say.
As a true Solutions-House, Cetus actively respond to customers challenges and market forces, and we too must place our bets! Our solution stack is so, by design, a well-developed and focused set of products and solutions to drive business outcomes and address real business challenges. Enter stage right, the Public Cloud to our strategic catalogue and its time to refresh our thoughts!
Instrato is Cetus’s new fresh and relevant approach in the journey to the Cloud, ‘on-point’ and developed with a focused set of technologies, capitalising and leveraging Cloud Infrastructure combined with Cetus’s experienced 17-year heritage in delivering successful customer solutions. Cetus have delivered successful public cloud projects which, combined with the Cetus Team’s knowledge and experience, set us apart from many ‘new to the cloud’ organisations. “Real, proven and trusted experience is hard to find…” states a valued Cetus customer.
Instrato redefines Cetus’s approach to your journey to the cloud and the ultimate goal of SaaS. Instrato is a compelling set of technologies and solutions which, akin to Cetus, deliver on our proven experience and knowledge to assist customers into the world of the cloud. “We’re proudly letting the market know we have deep and unparalleled experience in the world of cloud computing, combining our years of infrastructure solution success to deliver to our customers” says Colleen O’Brien, Head of Marketing at Cetus.
So here we have it!
Instrato builds on our heritage and experience of listening to customers, designing successful solutions and delivering business outcomes by adopting and integrating Cloud and SaaS technologies! Experience counts…
This is a strange blog for me, this time I am discussing and marketing a fresh, new and exciting brand, Instrato, but just think about that should you step into a Lexus; it may be new but its built-on years of experience and proven success, wouldn’t you want that underpinning your business decisions in such a competitive world?
C’mon in instrato!
Find out more at firstname.lastname@example.org and visit www.instrato.co.uk
Mike English – Managing Director
Since forming Cetus in 2001, Mike drives change and development to ensure Cetus empower and deliver real value to our customers, enabling successful business outcomes.