There are myriads of reasons to go to different conventions throughout the year. The chance to network with the biggest in the industry and get the first look at the latest innovations and methods can be priceless. In fact, a lot of organisations often insist that they do better after having attending key summits, or that they get their new and existing customers reaching out to them for the inside scoop.
In the world of cloud and IT solutions, the annual Citrix Summit is the event of the year. Held in Orlando Florida (so it could essentially become a mini holiday if you plan ahead), it’s where anyone who is anyone in the industry will show face. Not to be mistaken for Citrix Synergy in May, which is for partners like us as well as customers- but just as exciting as Summit. I’ve written plenty about the Citrix Vision for Citrix Workspace this year already. When it comes to fighting for the revered places, it usually comes down to the same three people who get to go, year in year out, with no questions asked. But this year you’ve been chosen. Why? You’re not quite sure, but let’s not ask any questions (it’s very likely that someone is having an extended Christmas skiing holiday this year). Gulp. That means you need to make sure you’re not on the top of your game and not make a fool out of yourself. What’s the weather like in Florida? Is there a particular dress code? Are we allowed to look vendors in the eye? As Cetus are a Citrix Platinum Partner, we’ve been around the block a few times. That is, if the block is a year, and a few times is exactly ten. So, we’ve rubbed what braincells we have to bring you the ultimate guide to survive those three fabulous days at the beginning of January.
Prepare for everything- even the disasters
It’s always best to prepare well ahead of time to make sure that everything runs smoothly. Make sure you know what airport you’re flying to, and how to get to your accommodation. Don’t leave it to someone else on the team, chances are you’ll all rock up on the day and no one will have a clue- leaving you all potentially driving around the city in a dodgy taxi at midnight, starving and tired. We’ve all been there, and it’s not the best way to start the trip!
A few weeks before Summit, have a quick look on Twitter or Google for the hashtag (bonus tip: it’s #CitrixSummit). Another fabulous hashtag, that isn’t exactly reserved for Summit but will also work in this case, is #CitrixPartnerLove. Go crazy, tweet a bit and get involved in conversations on Twitter, hopefully you’ll get the chance to introduce yourself before you even arrive. That’s one less box to tick! Second bonus tip: pack extra underwear.
One of the most convenient ‘features’ of Citrix Summit, and by far the best advice a seasoned Summit-goer would tell you would be to download the Citrix Summit app. It has everything you could possibly need to survive the event including an interactive timetable.
Get your networking hat on
Networking is the name of the game at Summit. It’s an opportunity to meet with plenty of people in a wide range of roles. To be fair, facing a sea of industry leaders can be a pretty daunting experience, but it’s best not to stick to your little group of comrades. Try to arrive earlier on pre-reg day and ‘happen to run into’ someone with the same lanyard and strike up a conversation- what are they most looking forward to? What do they expect to hear about? Where are the ladies? You get the idea.
Conference with participants going to the same seminars and workshops as you. Keep that social media involved as you go, it’ll be a great way to engage in even more conversations, and also serves as a way to show your boss that you didn’t ditch to go to Disney World. It’s great to talk to people from other organisations with more experience than you as well. As a Citrix Platinum Partner, we’re always having a chat with other UK-based companies. Also, big Citrix leaders will be mingling throughout the Summit, so make sure to keep your eyes peeled and prepare a good opening line to catch their attention. “The colour of that suit absolutely compliments the success you’ve had this year” is my favourite example. And most importantly of all, make sure that you say yes to every opportunity that arises!
Evaluate your daily strategy
The main problem with Citrix Summit is that there’s just so much material being squeezed into only three days. You could spend an entire day just making sure that you make the most of every opportunity. Between keynotes, Learning Labs, workshops and the Certification Centre, there’s a whopping 300+ hours of content, training and hands-on learning to get your teeth into. Before heading over to Florida, prepare a potential schedule for every day. Every morning, re-evaluate what you’ve already learned and what sessions could potentially be a reiteration, giving you more time to book in an extra session, Learning Lab or networking opportunity.
It’s always good to get goals, and it’s no different at Summit. What do you want to achieve from attending? What expert do you want to hear from? Is there an organisation attending that you’ve been looking into lately? Is there a topic that you could just use that extra bit of info on? Make sure to keep these in mind when you’re plodding through the days- it’s important to keep an eye on the bigger picture.
Dealing with post-Summit blues
We absolutely love Citrix Summit. In fact, pretty much anything Citrix-related gets us in a too-excited-to-sleep kind of mood. As a Citrix Platinum Partner, we make sure that we’re on top of what’s new and exciting in the world of Citrix. We want to offer the very best to our customers, both new and existing, keeping them ahead of their competition and helping their growth. That’s why we’re hosting a workshop throughout the country in January to share the knowledge we received at Citrix Summit. If you want to keep up-to-date with what’s going on with Citrix, make sure to keep an eye on our events page where we regularly share workshops and webinars to keep you in the know.
Missy Beaudelot – Digital Marketing Executive
With a background in journalism and an interest in all things tech, Missy keeps our social media in check while monitoring our websites and developing our digital presence.