Author: clgcetus

Blog, Cetus Solutions, News, Uncategorized

Happy International Women’s Day!

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I’ve previously been conflicted about whether I agree with International Women’s Day. I absolutely agree with what it stands for, but in my eyes, we have a responsibility to empower inclusion and equality everyday. Therefore for me, International Women’s Day is about celebrating how far we have come in improving gender equality.

Surrounded by strong women, I am fortunate enough to work for an organisation where women’s voices are not just heard; we are valued and influential. In an industry that is traditionally dominated by men (I found a dismal statistic that suggested women make up only 16% of the workforce in IT/tech companies in the UK) it makes me super proud that 42% of my colleagues are women.

Moreover, these women are not just working in the business; they are women that are leading the business… Whilst a man founded Cetus, women form an integral part of the leadership team and contribute greatly to the success of the company, with 60% of the directors who participate in board meetings being women. And that’s representative across the business – our senior management team headcount is 50% women.

From my perspective, working in an environment where your career success is defined by your contribution to our mission to help our customers; and not by your gender is an empowering place to be. And whilst, I share some positive reflections on my own personal experience at Cetus, I appreciate there is still work to be done to ensure gender parity in the wider workplace. It’s something that we all need to be mindful of 365 days a year… not just on International Women’s Day!

Claire 3Claire Gibson: Head of Marketing & Strategic Vendor Alliances
Claire is responsible for connecting IT leaders with valuable insight and perspective from the industry to help them make informed decisions in relation to their IT strategy. 


Blog, Citrix, Our Upcoming Events, Uncategorized

Embrace Digital Disruption

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How do the words change and disruption make you feel? From my perspective, disruption and subsequent change is exciting and progressive – it’s a sign of innovation, continuous improvement and gaining competitive advantage. But admittedly, I know for some those words are pretty daunting. But to be totally frank, regardless of how you feel about it, disruption and change is always going to be part of the world we live in. Without change, we cannot be better than we were yesterday – but our competitors embracing change can be…

Last week we kicked off a series of workshops, Accelerate Your Transition to Citrix Cloud, where we are showcasing to organisations how they can embrace digital disruption and in the process propel their organisation into a new era of digital workspaces where you will benefit from greater choice, performance, and security. Now, I’m sure you’ll agree, those words are definitely not to be shied away from…

Digital disruption is fundamentally changing the IT landscape. Cloud really is no longer just an over-used buzz word that is banded around – it is a reality that is changing they way organisations deliver and consume services with 44% of enterprise traffic from public cloud. And with the average business using 13+ cloud applications, organisations must both embrace and consider how they deliver and manage what in most cases is a hybrid or multi-cloud environment.

This is where Citrix Workspace is proving powerful – enabling organisations to overcome cloud sprawl without sacrificing the benefits of the cloud by enabling an efficient and comprehensive way to organize, manage and secure all cloud services used across the organization – whether these be SaaS applications, behind-the-scenes workloads, or file storage and sharing. But, not only catering for cloud, it also bridges legacy, on-premise and custom apps and data stores upon which businesses continue to rely on. Through the Secure Digital Workspace we can provide secure, simplified access and control of apps and data across any device, platform in hybrid & multi-cloud world – empowering your organisation with choice and options both now and in the future.

Not forgetting of course that with the rise of cloud, bandwidth intensive applications and an increasing number of network-connected devices, networking becomes the lifeblood of your organisation proving critical to availability, performance and subsequent user experience. As many organizations are starting to use hybrid and multi-cloud architectures to deliver their business applications, all too often, organisations networks just aren’t reliable enough to make it a reality.

This is where Citrix Networking comes into play creating a secure digital perimeter connection, NetScaler SD-WAN supports multiple underlying links and then intelligently directs traffic across these to ensure the highest possible quality of connection. SD-WAN addresses the needs of enterprises for secure, high quality, always-on access to applications and data that can be easily deployed at scale and with centralised visibility and control. It is a fully integrated platform that virtualises enterprise WANs to help you reduce bandwidth requirements, increase application performance, simplify branch office networking and gain flexibility through a hybrid WAN architecture. Ensuring the availability and performance to make multi-cloud a reality for your organization.

We can’t talk about disruption without speaking about security. The threat landscape is rife… I do not know one organisation from which security is not a top priority for 2018. The reality is that work is now distributed, users working from anywhere, and everything is connected. They are using applications from on premises, SaaS, or other web or cloud locations – creating a surface area too vast for traditional security approached to be effective. And with the average time to discover a breach 200 days, the damage an attack could cause is frightening. Of course, there are point solutions available to deliver apps and content securely and reliably however point solutions only add to IT complexity. With 83% of businesses believing the complexity of their organizational structures and IT infrastructure is putting their companies at even greater risk for security breaches its important to rethink their approach to security.

 This is where Citrix’s people centric approach to security is proving effective – by focusing on the knowns, rather that the unknowns, we are able to apply policies and contextualise security based on real-time interactions with networking, applications and data. Through the secure digital perimeter we are able to simplify security for the IT department so they can minimize attack surfaces, centralize policy control and implement people-centric security measures. We are able to provide 360 visibility by aggregating analytics, logs and flows whilst giving visibility across SaaS, hybrid and multi-cloud environments. And finally, through intelligent analytics we are able to share threat intelligence across all services, detect and stop malicious user behaviors, and trigger contextual reactions and policies in real time.

The opportunity presented by digital disruption is vast – after all, digital disruption wouldn’t be disrupting if the benefits from embracing it weren’t greater than from the way we did things in the past. Think about what the future looks like and how Citrix Secure Digital Workspaces can play a part in supporting your strategy at our upcoming events.

Register now to attend our upcoming event: Accelerate Your Transition to Citrix Cloud.

Claire 3Claire Gibson: Head of Marketing & Strategic Vendor Alliances
Claire is responsible for connecting IT leaders with valuable insight and perspective from the industry to help them make informed decisions in relation to their IT strategy. 


Blog, Cetus Solutions, Uncategorized

My first week at Cetus Solutions

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I’m Missy, the new Digital Marketing Executive, and I’ve been a part of the Cetus Solutions family for just over a week now. And what a week it has been!

It’s been a bit of a whirlwind; the first couple of days were just back to back inductions on who we are, what we do, and the values that we’ve set as a company. As much as I ‘love all things digital’, IT solutions had never even been on my radar. In fact, I wasn’t very aware that they were a thing. So I walked into the Cetus building on Monday morning with only minimal knowledge of what the company does. Being wilfully ignorant of IT solutions didn’t last long, I can tell you!

We’re all sick of hearing companies going on and on about ‘transparency’, with regards to both their employees and their customers. I know I am, and I know that I fall for the false promise of honesty and integrity in a new job time and time again. There’s a lot to be said about working in a company that values its employees just as much as its clients. And Cetus is exactly the kind of place you want to spend quite a chunk of your life working for. Paul Kiveal, our Strategic Business Development Director (I’m still not quite sure what that is, but apparently he’s fantastic at it) explained that at Cetus, we live by the words ‘inspire’, transform’ and ‘together’. And I really do think that those are the best three words to sum up Cetus Solutions.

I’m a creative; I draw, I scrapbook, I DIY. So sitting in front of a desk all day every day has always been my idea of Hell. Yes, I can spend hours designing a website, messing around with graphic design software Canva and keeping up with all three of my Twitter accounts (incidentally, three is too much, and they’re a full time job in and of themselves). But I didn’t think that my method of working; which is basically lots of index cards flying about, notebooks of all sizes open and scribbled in and all kinds of lists scattered all over the desk; would fit in an office environment. And sitting? I’ve never had a sit-down job, ever. I hate sitting still, and I hate desks. As it is, I’d rather walk for 45 minutes than wait in the cold for a bus.

Surprisingly, I needn’t have worried. The whole team couldn’t be more accommodating if they tried. I’m encouraged to book out our ‘inspire room’, with its beanbag and comfy sofa, to scribble my thoughts onto the purple whiteboard. I was handed the office supplies catalogue and told to go nuts; I have my own corkboard on its way to help me organise all the bits of paper, notes and reminders that I have flying about. And I couldn’t be happier; sitting at my cosy desk with a cup of coffee, my laptop running quietly while I try and organise myself and next week’s content. I even have a second screen that I use primarily to keep an eye on what’s trending on Tweetdeck. No one stares when I stand up at my desk to get a different perspective on what I’m working on. It’s fantastic.

With my brand new Journalism and New Media degree, I have a bit of a background in PR and digital marketing. I think it’s fun, and I’ve looked into it for the craic. But I haven’t had much experience at all. So you can imagine my surprise when I actually got The Dream Job at The Dream Company (I’m convinced that I just dazzled them with my Irish accent). But in all seriousness, I walked in last Monday morning worried that I would be thrown into the deep end and be expected to increase engagement and drive leads within five minutes of my arriving. These weren’t ‘first day new job’ nerves, these were ‘I am nowhere near qualified for this and I have no idea what I’m doing’ nerves. A bit like going in to an exam without having had studied for it (not that I would know what that feels like!). Again, I had nothing to worry about. The Marketing Department has doubled in size, and we’re basically going to grow the Cetus marketing into a beast to be reckoned with. Claire Gibson is the Head of Marketing and Strategic Vendor Alliances, and she’s kind of like Wonder Woman. I started with Leanne, our new Campaign Manager, and Claire is carefully directing both of us, as well as getting on with whatever Strategic Vendor Alliances involves. So, while there is a lot to do, there’s no pressure to stress about. We’re not alone in our mission to improve the marketing at Cetus, we’re all in it together. So watch this space, we’re going to get big!

I love working here, I really do. I come in in the morning, with loads of ideas and things to be doing. I never have to ask what needs to be done; I already know what does. I’m constantly planning, organising and creating content for our social media (make sure you follow us on Twitter, Facebook, LinkedIn and our shiny new Instagram!). The days are short at Cetus; I often don’t get to complete all the tasks that I’ve set myself for the day. But there’s always tomorrow, and the deadlines that have been set are always attainable. My job is definitely an exciting one. There are so many things that need to be done, and I have so much creative freedom, it really is a dream come true!

I’ve settled in quite well already in Cetus. I’ve been so lucky in the past to work with fantastic teams, full of young, ambitious people. And thankfully, it is much the same here at Cetus. It’s a very relaxed atmosphere- you get on with what you need to do, but there’s always time for a chat and a laugh. On Fridays at 2pm, it’s beer o’clock; time for a quick chat with a refreshing drink which we then bring back to our workstations and continue with what we were doing.

Tea and coffee; that is such a luxury. I’m not going to lie, my first day I made the mistake of asking all the ladies on the floor if they wanted teas or coffees and I got bombarded with requests. Trying to remember them all and get them back up the stairs again was a bit tricky, but as with most things, I’m starting to learn everyone’s orders. Typically British, tea is always most popular!

So that was my first week at Cetus; busy, inspiring and fun. I’m happy where I am, with a fantastic group of people with a vision and drive that have made me feel so welcome already. Cetus Solutions isn’t really a job, it’s the beginning of a career, and I know that I’m going to be pottering about the sales floor dropping index cards full of ideas behind me for many years to come.

Blog, IT Solutions, NetApp, News, Uncategorized

What’s new with NetApp ONTAP 9.3?

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ONTAP 9.3 was officially announced back in October 2017 during the annual NetApp Insight event. With it now officially in GA (as of January 2018), is it time to be looking at upgrading to this new release?

As always there is a buzz around the latest releases of vendor software to find out which of the new features are going to make the biggest impact. Whether it’s for individual user cases or a knockout blow to competitors in the market. With the latest ONTAP release there are the usual performance increases and additional effective storage capacity increases due to more efficient optimisations of dedupe and compression. However, the features that catches the eye the most and will certainly draw attention in the current security conscious business world is the additional features around security and compliance.

External Key Management
With the addition of NetApp Volume Encryption (NVE) in ONTAP 9.1 meant bringing encryption to existing arrays with the granularity of only encrypting specific volumes, previously it was all or nothing approach. The draw back has always been on box key management, meaning that if the storage array was compromised then the key to decrypt the data is held on the same array. This type of encryption and key management will fail some compliance standards. ONTAP 9.3 now introduces external key management by using the industry standard Key Management Interoperability (KMIP). 

Encrypting data is never a bad thing and now having suitable external key management control for volume level encryption can only increase compliance with GDPR just around the corner. I must point out that encryption is not mandatory for GDPR but it definitely helps mitigate risks and adds safeguards to any sensitive customer data being held at rest.

The other notable security feature added to ONTAP 9.3 is the introduction of MFA for OnCommand System Manager further protecting the data from compromised Administrator passwords. This will be done by using SAML authentication and Microsoft Active Directory Federation Services (ADFS) as the identity provider.

As mentioned ONTAP 9.3 has performance increases over previous versions, this time by up to 30% via WAFL improvements, parallel processing and flash optimizations. Significant increase have been made in iSCSI parallel processing and general parallel processing of workloads allowing for higher throughput and IOPS at lower latencies.

Adaptive QoS  has also been introduced to manage QoS policies across multiple volumes. Adaptive QoS effectively automatically adjusts the defined IOPS/TB QoS policy when the volume grows or shrinks to keep the effective IOPS/TB inline with the data size change. As you can imagine without this management of potentially hundreds of QoS policies could consume large amounts of time from the storage Administrator.

Storage Efficiency
Storage efficiency increases are by up to 30% with ONTAP 9.3 by enabling inline aggregate deduplication on All Flash FAS (AFF) arrays. Inline deduplication, compression and compaction on all new volumes is also enabled by default to give the best possible efficiencies on all data.

With the Software Defined Datacentre in full swing and with vendors nowadays introducing faster than ever update cycles for software and vendors always recommend being on the latest release, NetApp are now on bi-annual major releases, it can be easy to get left behind with new features and performance upgrades. Most vendors include the software itself as part of the support fees businesses pay each year so why not upgrade to receive these latest and greatest improvements and others that could have been missed in previous updates. If updates aren’t completed regularly then you are not only missing out on virtually free performance and new features that could benefit the business but also vital security updates which are rolled into each update.   

Martyn Lewis profile picMartyn Lewis: Enterprise Architect
Martyn is responsible to help understand customer business challenges and provides robust, secure solution ideas to drive business efficiency through change.

Blog, Citrix, Cloud, IT Solutions, Our Upcoming Events, Uncategorized

A Misconception of Citrix Cloud

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Last week, I posted a blog summarising my thoughts on the vision keynote at Citrix’s annual partner conference – Citrix Summit – and announced a series of events that we are running to share with you Citrix’s vision for the secure digital workspace and discuss why there is no better time to accelerate your journey to Citrix Cloud.

The early signs are showing stronger uptake from both prospective and existing customers to attend than any other workshop we have run before – but why? Our expectations of how technology empowers the people within our organisations to work has evolved, and along with it, so has Citrix. The role of the IT function has elevated and has equally become much more people-centric; focused on delivering a better user experience and enabling productivity at all costs. Challenges that once consumed the time, resource and money of the IT function – including the management and maintenance of environments, software versions and upgrades for example – are becoming one less thing to think about…

And this is what’s resonating with customers; why wouldn’t I want an ‘evergreen’ environment with a simpler approach to the design, deployment and management of my workspaces? However naturally with interest comes questions and following conversations with some of our existing Citrix customers I’d like to address a misconception about Citrix Cloud that has come to my attention.

Why should an organisation who has already invested in on-prem Citrix environments be interested in Citrix Cloud? After all “Citrix Cloud is a product / solution that mandates movement of the entire Citrix environment to the cloud” right? Wrong.

To begin addressing the misconception that Citrix Cloud mandates that existing customers move existing investments to the cloud, it’s best to think of Citrix Cloud quite simply as services. Services that allow you to deliver your secure digital workspace from any cloud or any infrastructure. When we talk about transitioning to Citrix Cloud, we don’t necessarily mean moving all applications and workloads to the cloud today, but instead leveraging the services that are available as part of Citrix Cloud to unlock an array of new benefits relating to the way you design, deploy, manage and consume your Citrix environment.

And it’s this flexibility around any cloud and any infrastructure that is proving powerful for our customers – many of whom have had ‘traditional’ on-premises Citrix environments for many years. Taking a step back and thinking about the bigger picture for a moment; every single one of our customers has a cloud vision for their organisation, and most a strategy. The majority are already benefiting from cloud in some way, shape or form – whether this be using SaaS applications, infrastructure, business continuity and DR or a complete cloud-first approach. So, with customers well and truly on their cloud journey, Citrix Cloud allows us to help you extend your cloud strategy to incorporate arguably the most important aspect of IT; your secure digital workspace.

Baked into Citrix Cloud are Citrix’s ethos around delivering unified solutions that integrate to provide an unrivalled workspace where experience, security and choice are of upmost importance – Citrix Cloud is no different.
Citrix Cloud is about choice – it is about providing options and managing multiple heterogeneous locations in parallel. Also, enabling flexible per-user per-year subscriptions.
Citrix Cloud is about security – the key here is that the apps and desktops, and their corresponding data, remain entirely under your control—either in your data centre or the cloud of your choice.
Citrix Cloud is about experience – For you as an IT function, Citrix Cloud enables an intuitive approach to managing users – there’s less to learn and you will spend less time integrating, installing, managing and upgrading and more time supporting the people in your organisation. By simplifying the approach we can reduce the time it takes to stand-up, configure, and roll-out Citrix technologies, so you can deliver more value to your organisation, faster.

To summarise, if you are an existing Citrix customer, there is even more reason to find out about how you can transition to Citrix Cloud. You have already made an investment in Citrix and at our upcoming events we will demonstrate how you can future proof that investment by leveraging services that will provide your organisation with even more value than Citrix does today. The best way to think about Citrix Cloud services is a way of simplifying the delivery and management of Citrix technologies and extend your existing on-premises deployments to create hybrid workspace services. You have the flexibility to deploy future workloads wherever you want and need – including public, private and hybrid cloud – but it by no means mandates an entire movement to the cloud. You decide where each workload or application best resides based on the requirements of the business; including performance, user experience, scalability and cost
(And, don’t panic… Cetus have a business case methodology to help you make the best decision for your business.)

Register now to attend our upcoming event: Accelerate Your Transition to Citrix Cloud.


Claire 3Claire Gibson: Head of Marketing & Strategic Vendor Alliances
Claire is responsible for connecting IT leaders with valuable insight and perspective from the industry to help them make informed decisions in relation to their IT strategy. 

Blog, Cetus Solutions, Cloud, IT Solutions, Uncategorized

The Sheep with No Legs, a World of Many Clouds

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Industrial revolution? The next technology wave? The new age of computing? Just exactly where are we? Automation, augmented reality, big data (too much data), analytics, the drivers for DevOps, AI, machine learning and IoT all have commercial merit and compose strong business cases to deliver that USP or unique value to your business. Long gone are the days of a ‘steady as she goes’ business, the fight for supremacy, the competitive edge and more so survival, will never leave us.

My team and I here at Cetus have been presenting the merits of “The Journey to the Cloud” and building solutions on Cloud platforms since 2010, that seems an age considering the average age of a sheep is only ten years!  Does this mean we’ve not got long left for the Cloud?!

Today we live in a world of many Clouds. I presented this at our recent annual Cetus Summit to my team, I like it! Public, private, hybrid, even bespoke clouds are all too common platform choices alongside regular physical platforms. Many Clouds depicts choice, agility and flexibility. After all no two customers are the same and differentiating business outcomes define organisational stature, a mantra deep in the core of Cetus DNA.

As many organisations have started their cloud journeys and are embracing the utility base computing model, delivering computing like the flick of a light-switch analogy, what constraints are we starting to see?

One must be open and adaptable to the X-as a service model, utilising computing technology the same way your utilities at home are consumed.  I have the little house-spy that monitors consumption of ‘Gaz and Lekkie’ so like it or not, I’m used to a consumption model.  So, it’s actually very easy for us to embrace right?!

Public Cloud adoption whilst both worldwide and dominating, delivering new ways of service delivery is, believe it or not, still in its infancy and does carry constraints.  Let’s go back to the world of many Clouds. Hybrid Cloud platforms, designed and developed specifically for you, your business, your requirements and your desired business objectives, how does that sound? Indeed, much more flexible right?!

But, yes, there’s always a but! What we are starting to see is big data continuing to grow into ‘colossal data’ and it just keeps coming and, we’re really only at the start of the IoT revolution too.  Analytics is almost imperative for management of large volumes of data for organisations to gain the crucial value of their data. Interestingly for the first time in years, hardware vendors are reporting increased sales in high powered edge computing, powerful desktops and laptops. Why? What’s driving this? Simplicity, Data and Analytics. Data can be generated too fast and too large to transport efficiently to the cloud, no doubt costly too, analytics engines need efficient data access and fast processing to produce crucial and meaningful real-time results.

So, the tin-vendors are seeing increases in edge computing sales, meeting demands for high productivity and driving computing efficiency, organisations striving for speedy real-time information at source on a more common well managed Windows 10 device. It’s not unusual for analytics engines to be local to the data, factories, plants, branch offices etc. I recently had the pleasure of understanding how a leading F1 team handles valuable car data and analytics in a matter of seconds, incredible!

So, what next? If i could give you that answer id most likely be ‘up there’ with Elon Musk and some dude named Gates!

The world of many Clouds is upon us, allowing companies like Cetus to design and develop the most flexible, tailored, agile and powerful computing solutions in our heritage. Solutions which embrace on-premise, SaaS, public and hybrid cloud platforms, together in a single managed service or consumption model, this is realism, right now, exciting times!  The increase in edge computing power arguably further stretches the cloud to the desktop, I like the phrase ‘where digital and physical worlds meet’ and forms part of the hybrid or the many-clouds solution.

A further recent debate I had discussed that Cloud is the future’… yet edge / physical computing is on the increase.  Will we see cloud saturation? Will real-time demands and the all-crucial analytics overload bandwidth and public cloud platforms driving a return to local, on premise computing?  The tin-vendors remain buoyant, selling truck-loads of servers to the world of many clouds and now similarly increasing edge computing sales… perhaps a leading indicator?

Will we see a computing singularity? I’d suggest its right here, right now…

Cetus are running a series of events to help you on your cloud journey. View the agenda & register here: Accelerate Your Transition to Citrix Cloud.

Mike.pngMike English – Managing Director
Since forming Cetus in 2001, Mike drives change and development to ensure Cetus empower and deliver real value to our customers, enabling successful business outcomes.


Blog, Citrix, Cloud Hosting, IT Solutions, News, Uncategorized

Citrix Summit 2018

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This week, I’ve been in Anaheim at Citrix’s annual partner conference – Citrix Summit. The event provides an opportunity to hear from Citrix’s executive leadership team about the vision and strategy for the year ahead, share industry perspective and innovation, and attend a range of interactive breakout sessions that focus on how Citrix technology can be applied to initiate change, transform organisations and solve real-world challenges to improve the way people work.

For me, Citrix Summit always proves to be invaluable. In the busy nature of every day work life, it can often be challenging to find time to fully embrace and evaluate new concepts, approaches and innovation. With the industry moving at pace, this is just one of the reasons why I love Summit… it provides an opportunity to hear, see, discuss the future of the workspace among friends and peers.

 In a series of regional events, we will be sharing with you our highlights from Citrix Summit. View agenda & register here: Accelerate Your Transition to Citrix Cloud.

With Citrix experiencing plenty of change within the last year – including former CEO Kirill Tatarinov’s departure – I was apprehensive to see how the Citrix story had evolved. However, from the opening keynote it was evident was that Citrix’s technology focus on ‘people’ has filtered through to the top.

David Henshall proved to be a welcomed and refreshing leader – addressing critics from early 2017 head on by acknowledging that some negative press that Citrix received was justified yet by no means acceptable to the business. He continued to discuss how Citrix has turned around to end the year on a series of records including; record revenue numbers, record cash flow, record profits, record share price and record innovation – with 122% increase in new patents filed in over a year, an 80% increase in product releases, and 4 analyst leadership positions for EFSS, Mobility, UEM and Networking.

More exciting to see was Citrix’s secure digital workspace vision, which in my opinion, is superior to any other vendor in this space. Simple, secure and unified. Visionary enough that people understand the direction, development and investment Citrix are moving into the future, yet real enough that customers can get on board with that vision today and accelerate their cloud strategy to achieve benefits and eliminate / manage challenges right now.

“The cloud is not a destination… It’s the beginning of a new journey.”

Citrix’s products have evolved into solution areas; Citrix Workspace, Citrix Networking and Citrix Analytics with people-centric embedded security at the centre. The benefits of using Citrix technology together as a unified solution rather than separate products is core to the Citrix story and it’s because of this integration why Citrix stands out among many vendors. With the workspace, networking and analytics solutions integrating together to provide an unrivalled workspace where user experience, security and choice are of upmost importance. And, on integration… Microsoft corporate vice president for Enterprise Client & Mobility, Brad Anderson, joined the keynote to describe a deeper integration and partnership between Citrix and Microsoft than ever before.

As a Citrix Platinum and specialist partner, we are so excited for 2018. This year there is promise of faster, focused innovation and upmost support to accelerate customers to benefit from Citrix Cloud Services. It’s not about workloads… It’s about people. And we look forward to helping you enable your people, with Citrix, in 2018.

At our upcoming event we will be sharing with you highlights from Summit. View agenda & register here:  Accelerate your Transition to Citrix Cloud.


Claire 3Claire Gibson: Head of Marketing & Strategic Vendor Alliances
Claire is responsible for connecting IT leaders with valuable insight and perspective from the industry to help them make informed decisions in relation to their IT strategy. 

Blog, Cloud Hosting, IT Solutions, Uncategorized

The Age of Change

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I know for those who know me, I ramble on about evolving, keeping with the times etc. but something dawned on me the other day…

The average age of hackers in the UK is 17 (an example of this being the Talk Talk hacking) Then I got thinking about the “millennials”; where, during their interview, the interviewer ends up being quizzed by the interviewee, what device will I have, can I work from home, can I use my own devices, can I work in a coffee shop, do I get an iPhone?

The business world is being influenced by people that 15 years ago were told to make the teas, clean the bins and do other pointless jobs no one wanted to do. Does this make me ageist? Or the world? What is happening with businesses and the usual board of directors who are all waiting for the next two years to retire and get their nice pay-out, so they can sail around the world?

It isn’t the same anymore; not because we have become ageist, it is because for a start we are living longer; which means that the 30’s are the new 20’s and the 40’s are the new 30’s. The average age of C level execs is dropping, the average age of millionaires is dropping. But, it has nothing to do with their age, it is the age of change.

What is the age of change? Well, 5 years ago when I entered IT, conversations were all about simplifying the desktop rollout, enabling users and bringing down TCO of end points; but at the same time getting more from less with the staff. The phrase “making the device superfluous” was coined a lot and still is today. Also, providing a “ubiquitous” environment to users, regardless of where or how they access their applications and data. Has this changed? No, it hasn’t. We still have this need today, even more so. But, something else has changed…

The datacentre, is now superfluous and the datacentre should now be a ubiquitous platform wherever it may be. Cloud, private cloud, public cloud, elastic cloud, sheep with no legs, whatever version you want to give it. It is irrelevant as to its form. No longer is it about it needing to be a yellow widget as “secure” as possible 20 miles from our office. It needs to be secure, adhere to the relevant regulations, policies and procedures of your industry, customer base etc. and deliver for you in the best way a solution to deliver what the business has asked you to do in helping achieve their goals.

I was with a public sector organisation and a well-known vendor who has a solution that is named similar to something bright blue in colour like a cloudless sky. This customer stated that they didn’t want their data and applications in this vendor’s “solution” as it couldn’t pass their rigorous tests of security. The customers own data centre, was a cupboard. The solution that is named similar to something bright blue in colour like a cloudless sky is so secure, it has anti-tank trenches. The next problem was location, we need our data in the UK; well the good news is, the solution is in the UK.

We are no longer talking about which widget is fastest, which whistle is cheapest. It is purely, working towards a goal to enable the business to keep with The Age of Change and, as we can now make the datacentre in itself superfluous and therefor the likes of tapes, the likes of sweating assets for 10 years, using data centres in the cheapest part of the country or a cupboard; these are issues that can be addressed. But only if, you accept the change and embrace.

Oh, and another thing. It is also cost effective, Cetus worked with a Council saving £9,000,000 by helping them in “embracing change”.

Blog, Cetus Solutions, IT Solutions, Technology, Uncategorized

Raison D’être

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I recently joined Cetus Solutions, after knowing them for a number of years and in the throes of business against each other I decided to sign up. I have often been frustrated with their customer base being almost fortress-like, it is difficult to see or know why when you are on the outside.

Now I have joined as a Sales Manager for Cetus I have been enlightened on the reasons why and more interestingly how their ability to work on such large scale customers and projects is a reality.

Working in the industry we do, it is no secret that a lot of money is spent on technology. A number of people see this (normally finance ;-)) as a cost, but actually I feel there is a different way to explain the spending on technology.

If we look at the world today, a car, a Blu-ray player, checking in at a hotel, a new build home. None of these would be considered a suitable purchase or process without modern technology of today. Some people won’t buy a TV without Wi-Fi capability, most people certainly won’t buy a new car if you cannot connect your phone via Bluetooth.

So, why is it acceptable for a business not to do the same? We look at the companies we know and revere in this modern day, we look at how they use IT as a business enabler and these companies all have one thing in common. Huge growth patterns, both financially and also in size. Companies are worth $1b in less than two years, the only way this can happen is investment in technology. Yes we can argue that people are the biggest asset but these people won’t be working at a company that give them a 7kg laptop and a mobile phone they can’t speak to family on.

I shall also bring in my favourite quote, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.

But, not all businesses can hire a huge team of technology experts who can advise or consult on the best technology to meet the requirements of an ever changing and more demanding world. So it becomes a struggle to just keep the lights on, let alone let Margaret in Marketing use her personal iPad to access corporate marketing information on a public Wi-Fi in Shanghai whilst on holiday. This also isn’t saying, that technology is everything. But it is the most effective and reliable enabler a business can invest in, enable the idea, the people, the product to do more and this can only mean positive results.

Let’s get to my point… raison d’être. Translated from French this means “the most important reason or purpose for someone or something’s existence”

This isn’t Cetus’ tag line obviously, but after my first couple of weeks that phrase is entirely apt. Cetus’ whole ethos and mantra is about understanding how, when and where a business requires their assistance. The genuine focus is on what is best for the customer, I have seen and heard more about other businesses than I have Cetus in my few weeks here which shows that they truly pull together for one aim. Their raison d’être.

Blog, IT Solutions, Technology, Uncategorized

“I’ll have a Large Stuffed Crust Meat Feast Laptop Please…”

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I am very fortunate in my role having the opportunity to engage with a wide variety of Vendors, Partners and Customers at various events and hearing their thoughts on the market and how “I.T.” is driving competitive advantage in a wide variety of sectors.

It was at a recent round table event I found myself asking when does a company go from being the producer of a product or deliverer of a service to being an “I.T.” company!

There does of course have to be a product that enables the organisation to transact business but through using I.T. in a strategic manner and encompassing it as part of the core strategy the product does not have to be market leading to become a market leader!

Dominos – Pizza company or I.T. company?
I believe a case can be made they are an I.T. company. I have to confess I am more of a Pizza Hut fan when it comes to the quality of the Pizza… BUT I tend to order Dominos on those lazy Friday evenings… WHY? Because it is Dominos who communicate with me at 15:00 on a Friday afternoon via text and email planting the seed of a pizza for dinner, it is Dominos who have the easy to use app that tells me at what stage in the preparation process they are, it is Dominos I can see the delivery driver driving down my road so I know to lock my dog outside before she goes ballistic at the door bell…. Through offering an excellent and easy to use convenient service by leveraging I.T. Dominos has, in my opinion, the better offering despite a lesser quality Pizza.

Uber – Taxi service or I.T. company?
Again I believe the case can be made for I.T. I had years of standing outside Walkabout in Birmingham trying to flag down a black cab in the freezing rain only to be gazumped by a nimbler taxi flagger…. The revolution of Uber has made that process so simple and more orderly…. The end product is still a taxi home , the process of getting home has been made far less stressful and far more convenient by leveraging existing GPS technology on existing smart phone technology to offer a better taxi service.

It is now more important than ever to look at go to market strategies from multiple angles and having a look at how putting technology at the forefront of a strategy can help:
– Increase your customer reach
– Improve your customer experience
– Drive greater margins through automation
– Improve the efficiency of business processes
– Rejuvenate a struggling product
– Quickly launch a new product
It will be well worth the investment in time.

Cetus are well placed to have these conversations with any type of organisation as we have a blend of highly skilled Technical Architects and Innovative Management Consultants who spend their days having art of the possible conversations with existing and potential customers to help them be more successful.

Challenge us to show you how leveraging I.T can help shape the strategy, improve the efficiency and grow the profitability of your organisation.