Digital Marketing Executive
We are currently recruiting for a Digital Marketing Executive to join our expanding marketing team. Reporting to the Head of Marketing & Strategic Vendor Alliances, this role plays a key part in supporting the execution of the wider marketing plan with focus on increasing the volume of marketing qualified leads generated from digital channels.
The Digital Marketing Executive will be responsible for supporting the marketing team to improve brand awareness, communicate go-to-market messaging and generate leads through effectively utilising digital marketing channels including;
The Digital Marketing Executive will support the on-going development of the website including; creating and amending webpages, drafting content, maintaining resource hub, monitoring how people interact with our website with the view of making recommendations to improve overall effectiveness and ensuring there are relevant and well-placed call to actions throughout.
The Digital Marketing Executive will support our search engine optimisation strategy to improve our rankings, drive traffic towards our website and content, whilst understanding how we can more effectively use keywords to assist lead generation.
– Social Channels
The Digital Marketing Executive will support social media campaigns by using social media automation tools to create and schedule social media updates across Twitter, LinkedIn and YouTube.
The Digital Marketing Executive will coordinate pay per click campaigns across social channels to effectively drive traffic towards target webpages, campaign landing pages and content.
The Digital Marketing Executive will coordinate a blog schedule and ensure that blog posts are created by the relevant stakeholders, uploaded and promoted on our blog.
– Content Creation and Syndication
The Digital Marketing Executive will support content creation by drafting initial pieces of marketing content, copywriting, and syndicating content to use in digital marketing campaigns.
Support Marketing Campaign Delivery
The Digital Marketing Executive will support the Marketing Campaign Manager with the execution of campaigns with focus on how digital channels can be used effectively to improve campaign performance and results.
The Digital Marketing Executive will be responsible for compiling content for regular internal marketing communications that will improve awareness and engagement of internal stakeholders – ensuring that they are aware of what marketing campaigns are taking place and encourage sharing of digital marketing content.
Salary dependant on experience.
Please reference your salary expectations when applying for the position.
This role will be based at our head office in Salford Quays
To apply, please send a copy of your CV to firstname.lastname@example.org