Marketing Campaign Manager
We are currently recruiting for a Marketing Campaign Manager to join our expanding marketing team. Reporting to the Head of Marketing & Strategic Vendor Alliances, this role plays a key part in the execution of marketing campaigns to increase the volume of marketing qualified leads generated to support our regional sales teams’ pipeline growth.
The Marketing Campaign Manager will translate the marketing campaign briefs provided by the Head of Marketing & Strategic Vendor Alliances into campaign execution plans detailing deliverables, targets, logistics, timescales, costs.
The Marketing Campaign Manager will work with the wider marketing team to setup the campaign – ensuring that funding is secured, internal sign off processes have been approved, messaging has been agreed, stakeholders have been briefed, target data lists have been identified and logistics of the campaign have been considered.
The Marketing Campaign Manager will own marketing campaign delivery to successfully drive lead generation, with focus on the following areas;
– Email Marketing
The Marketing Campaign Manager will be responsible for planning and executing email marketing campaigns by using the email platform to create email templates, draft content, upload target data lists, schedule email campaigns and report on key metrics and results.
– Social Media
The Marketing Campaign Manager will be responsible for planning and executing social media campaigns – using social media automation tools to create and schedule social media updates across Twitter and LinkedIn.
– Event Co-ordination
The Marketing Campaign Manager will be responsible for co-ordinating marketing events including; managing the registration workflow, organising venues, catering and event logistics.
– Content Creation and Syndication
The Marketing Campaign Manager will be responsible for content creation including; drafting initial pieces of marketing content, copywriting and syndicating content provided by Head of Marketing & Strategic Vendor Alliances and other stakeholders to use in social media and email campaigns.
– Nurture Campaigns
The Marketing Campaign Manager will be responsible for lead generation and monitoring lead lifecycle in nurture campaigns and facilitating that they are fed into the relevant upcoming campaigns to push them towards marketing qualified lead status.
The Marketing Campaign Manager will be responsible for providing analysis of campaign performance including reporting against campaign targets.
Salary dependant on experience.
Please reference your salary expectations when applying for the position.
This role will be based at our head office in Salford Quays
To apply, please send a copy of your CV to firstname.lastname@example.org