As part of the marketing department, I’m privy to a lot of the cool and interesting things we at Cetus get ourselves into. From Christmas parties to our workshops, and everything in between, I hear of all the things we do- sometimes I can’t sleep from the excitement (though that could be from the coffee I’m drip-fed in the office). So when I popped into an IPEXPO organising meeting last month I didn’t think too much of it. IPEXPO is a utopia for all things IT solutions, cloud solutions, cyber security…. If it has something to do with running the IT in your organisation, there will be a company there with more experience and knowledge than you could possibly need. We’ve been exhibiting at IPEXPO since 2011, so it’s something that I’d heard about since I started at Cetus in February. I piped up with the mandatory odd line to justify my presence while I practiced my ‘I’m-totally-contributing-to-this-conversation’ face as I fell into standby mode. That was, until Mike English, our Managing Director, mentioned something about blogs. That rebooted me up real fast. It was with shock, horror, and a tiny bit of excitement that my name was etched on the list to go to the event.
That excitement faded away completely as I stood in the middle of Euston Station. My first ever time in London (I’m a poor girl hauled out of the Irish countryside) and I was not prepared for it. People, everywhere. They swarmed around me, dragging behind suitcases and children alike, totally oblivious of the commotion that was ripping through my mind. I very nearly pulled a sickie there and then, but for the fact that I’d already let the Marketing Head know that I was on the train into London. Bugger. But Euston wasn’t even the worst part. It was dragging myself and five kilos of ‘just in case’ pages of collateral all the way to the ExCeL convention centre on the edge of the city. And I was going to have to use the transportation of nightmares that makes men cry, brakes souls and causes couples to break; The Tube. To be honest, the worst was just finding my way around King’s Cross as I tried to figure out where to buy a ticket, and what constituted the difference between the train and the Tube entrances. I was a human Sim character for about 20 minutes, wandering around in circles trying to figure out why I was there and how to get out.
Two hours*, a packed Tube and a cheerful Twirl bar later, I found myself at ExCeL. It’s a marvellous, imposing building, shoved at what feels like the other end of the world. If I thought Euston station was bad, I was in for a bigger shock. The convention space was packed with nerds as far as the eye could see. And the place was incredible. Flashing lights, red carpets- I felt like I was in Hollywood. The elaborate stands were stocked full of toothy smiles, chocolates, pens, and enough collateral to build the DLR line all the way back to Euston. And the room was massive.
I waded through the throng of matching t-shirts and rucksacks, trying to find my way to the Citrix Partner Zone to find our stand. We were delighted to be displaying alongside Citrix again this year, especially with the introduction of our new instrato brand. With instrato, we work with Citrix and Microsoft Azure to revolutionise the journey to the cloud. We were even more excited to introduce our new project to the thousands of delegates that were in attendance, getting to chat with them and see how instrato could make their cloud journey simpler. And when I finally rocked up to the stand, it was clear that it was catching the eye of plenty of people. Thank god the girls had all bought matching blouses in Cetus purple, it made them so much easier to spot in the crowd that had manifested.
This year, we were especially excited to have a speaker at the event. In April, we won the highly fought-after Lewisham and Greenwich NHS tender. It’s a big deal for us at Cetus, one of the most prestigious projects we’ve ever taken on. Six months later and we’ve well and truly sunk our teeth into it. With healthcare IT hugely under-reported on, it made sense to introduce the instrato project in the theatre. Thankfully, I had made it just in time for our speaker slot, held in the App Virtualisation & Mobile Workspaces Theatre, which was just behind our stand. As always, our Business Development Director, Paul Kiveal, gave a brief introduction to Cetus and instrato, as relaxed and well-spoken in front of the packed theatre as he is during team meetings. As much as Paul could have detailed what benefits and improvements we are delivering to the NHS, he handed the reins over to Justin Beardsmore, Chief Technology Officer for the Lewisham and Greenwich Trust, who was more than happy to talk in depth about the project and why the Trust chose to work with us. Impeccably dressed, he stood at the top of the lecture theatre watching the chairs getting filled up as delegates made their way in.
An experienced senior technology leader, Justin captivated the audience with the situation of the NHS and what we are doing to improve the lives of not only the working staff, but also the patients that rely on the service. Justin went into detail about the community NHS staff, those incredible people who work remotely to provide a top-tier healthcare service to patients who aren’t able, or don’t need, to attend hospital. As you can imagine, the paperwork and procedures that has to be completed for each patient, regardless of location, can really pile up, so an innovative solution has to be sought.
It was a quick and captivating 30 minutes, and it was a delight to see delegates coming up to Paul and Justin after the lecture for their know-how and suggestions for their own projects. Our stand was swamped directly after the lecture as well, whispers of our successful lecture having spread around the convention, and everyone wanted to find out more about our exciting Citrix-Azure-instrato partnership. Essentially a human lump of a paperweight at the stand, I decided against striking up conversations with delegates and scaring them away with my limited IT knowledge. I played ‘undercover blogger’ and wandered around the convention, popping into cybersecurity lectures and avoiding eye contact with everyone I met (god forbid I get kicked out for being too stupid).
Alas, it was only too soon before I got the dreaded ‘let’s go make our way to the Tube :)’ text and had to say goodbye to the ExCeL centre. Weary that our beds were still another six hours away, we piled into the Tube (why on earth is it so short?) along with hundreds of other delegates who decided rush hour was the prime time to leave before they came back again the next day to do it all over again.
Did you go to IPEXPO this year? We hope you managed to pop by our stand for a chat (I swear, everyone else is extremely intelligent and knowledgeable in IT) and found out more about instrato and what exciting projects we have planned. If you didn’t make it to London, or just didn’t have the chance to come say hi, we still have the same experts (minus Justin, I’m afraid) on-hand to talk through your upcoming projects, and they’re easily available here. As for us, we’re going back to the drawing board to start planning for next year, can’t wait to see you there.
Speak to an expert
*It took me two hours because I can’t read CityMapper and I refuse to ask for directions. It should only take 30 to 40 minutes.
Missy Beaudelot – Digital Marketing Executive
With a background in journalism and an interest in all things tech, Missy keeps our social media in check while monitoring our websites and developing our digital presence.