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Blog, Cetus Solutions, IT Solutions, News, Technology, Uncategorized

Reasons to Be Cheerful at Cetus Solutions


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Happy Tuesday! For those of you who don’t know, today is International Day of Happiness. It’s a day to take a step back, realise how good we really have it and do what we can to spread more cheer. And don’t we have so many reasons to be happy? At Cetus Solutions, we’ve all pottered over to work in our beloved Salford Quays in the rain, ready for a productive day and plenty of coffee (or, as we’re mostly Brits in the office, tea).

And there are so many great reasons to be happy at Cetus.

It’s only Tuesday, the beginning of the week, and we’re already motivated to smash our goals and targets. And it’s basically still the beginning of the year; nothing awful has happened just yet. It was only two years ago that we lost so many of our icons and superstars- the world almost came to an end the morning we heard that Bowie had passed. So we’re doing well! The weather is warming up, just, and summer is around the corner. Can you not smell it?!

We’re redecorating the office (slowly, but surely!), look at our fantastic Inspire room; it’s the most chilled spot in the building, and one of my favourite places to retreat to and think. And it’s just the beginning, soon the entire building will get a lick of fresh paint and a splash of colour to liven it up. Make sure to follow us on our social media, we like to share all of our design updates there!

We’re also delighted to be growing our team. I’ve only arrived myself just over a month ago, and we keep finding amazing, intelligent people who share our passion and excitement for all things IT. The office seems to be getting smaller, but our family is only getting bigger, and we’re always looking for more bright-eyed, ambitious people to bounce ideas off.

And despite the crazy weather we’ve been having (who else enjoyed the drive to work through the snow at the beginning of the month?), Britain has remained in the 19th place in a study published this morning on world happiness. Which really isn’t bad considering we’re up against 155 other countries!

Today is the best day to celebrate being happy and going that extra mile to put a smile on someone else’s face; be it your neighbour, your colleagues or yourself (make sure to stop off on the way home to get that bar of chocolate/takeaway you’ve been craving!).

At Cetus, our hosting makes us happy, and we’re proud to make our clients happy too.

Want to know how we can make you happy? Read one of our case studies to see what we can do for you!

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Directors-9619Missy Beaudelot – Digital Marketing Executive
With a background in journalism and an interest in all things tech, Missy keeps our social media in check while monitoring our websites and developing our digital presence.

Blog, Cetus Solutions, Uncategorized

My first week at Cetus Solutions


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I’m Missy, the new Digital Marketing Executive, and I’ve been a part of the Cetus Solutions family for just over a week now. And what a week it has been!

It’s been a bit of a whirlwind; the first couple of days were just back-to-back inductions on who we are, what we do, and the values that we’ve set as a company. As much as I ‘love all things digital’, IT solutions had never even been on my radar. In fact, I wasn’t very aware that they were a thing. So I walked into the Cetus building on Monday morning with only minimal knowledge of what the company does. Being wilfully ignorant of IT solutions didn’t last long, I can tell you!

We’re all sick of hearing companies going on and on about ‘transparency’, with regards to both their employees and their customers. I know I am, and I know that I fall for the false promise of honesty and integrity in a new job time and time again. There’s a lot to be said about working in a company that values its employees just as much as its clients. And Cetus is exactly the kind of place you want to spend quite a chunk of your life working for. Paul Kiveal, our Strategic Business Development Director (I’m still not quite sure what that is, but apparently he’s fantastic at it) explained that at Cetus, we live by the words ‘inspire’, transform’ and ‘together’. And I really do think that those are the best three words to sum up Cetus Solutions.

Inspire
I’m a creative; I draw, I scrapbook, I DIY. So sitting in front of a desk all day every day has always been my idea of Hell. Yes, I can spend hours designing a website, messing around with graphic design software Canva and keeping up with all three of my Twitter accounts (incidentally, three is too much, and they’re a full time job in and of themselves). But I didn’t think that my method of working; which is basically lots of index cards flying about, notebooks of all sizes open and scribbled in and all kinds of lists scattered all over the desk; would fit in an office environment. And sitting? I’ve never had a sit-down job, ever. I hate sitting still, and I hate desks. As it is, I’d rather walk for 45 minutes than wait in the cold for a bus.

Surprisingly, I needn’t have worried. The whole team couldn’t be more accommodating if they tried. I’m encouraged to book out our ‘inspire room’, with its beanbag and comfy sofa, to scribble my thoughts onto the purple whiteboard. I was handed the office supplies catalogue and told to go nuts; I have my own corkboard on its way to help me organise all the bits of paper, notes and reminders that I have flying about. And I couldn’t be happier; sitting at my cosy desk with a cup of coffee, my laptop running quietly while I try and organise myself and next week’s content. I even have a second screen that I use primarily to keep an eye on what’s trending on Tweetdeck. No one stares when I stand up at my desk to get a different perspective on what I’m working on. It’s fantastic.

Transform
With my brand new Journalism and New Media degree, I have a bit of a background in PR and digital marketing. I think it’s fun, and I’ve looked into it for the craic. But I haven’t had much experience at all. So you can imagine my surprise when I actually got The Dream Job at The Dream Company (I’m convinced that I just dazzled them with my Irish accent). But in all seriousness, I walked in last Monday morning worried that I would be thrown into the deep end and be expected to increase engagement and drive leads within five minutes of my arriving. These weren’t ‘first day new job’ nerves, these were ‘I am nowhere near qualified for this and I have no idea what I’m doing’ nerves. A bit like going in to an exam without having had studied for it (not that I would know what that feels like!). Again, I had nothing to worry about. The Marketing Department has doubled in size, and we’re basically going to grow the Cetus marketing into a beast to be reckoned with. Claire Gibson is the Head of Marketing and Strategic Vendor Alliances, and she’s kind of like Wonder Woman. I started with Leanne, our new Campaign Manager, and Claire is carefully directing both of us, as well as getting on with whatever Strategic Vendor Alliances involves. So, while there is a lot to do, there’s no pressure to stress about. We’re not alone in our mission to improve the marketing at Cetus, we’re all in it together. So watch this space, we’re going to get big!

I love working here, I really do. I come in in the morning, with loads of ideas and things to be doing. I never have to ask what needs to be done; I already know what does. I’m constantly planning, organising and creating content for our social media (make sure you follow us on Twitter, Facebook, LinkedIn and our shiny new Instagram!). The days are short at Cetus; I often don’t get to complete all the tasks that I’ve set myself for the day. But there’s always tomorrow, and the deadlines that have been set are always attainable. My job is definitely an exciting one. There are so many things that need to be done, and I have so much creative freedom, it really is a dream come true!

Together
I’ve settled in quite well already in Cetus. I’ve been so lucky in the past to work with fantastic teams, full of young, ambitious people. And thankfully, it is much the same here at Cetus. It’s a very relaxed atmosphere- you get on with what you need to do, but there’s always time for a chat and a laugh. On Fridays at 2pm, it’s beer o’clock; time for a quick chat with a refreshing drink which we then bring back to our workstations and continue with what we were doing.

Tea and coffee; that is such a luxury. I’m not going to lie, my first day I made the mistake of asking all the ladies on the floor if they wanted teas or coffees and I got bombarded with requests. Trying to remember them all and get them back up the stairs again was a bit tricky, but as with most things, I’m starting to learn everyone’s orders. Typically British, tea is always most popular!

So that was my first week at Cetus; busy, inspiring and fun. I’m happy where I am, with a fantastic group of people with a vision and drive that have made me feel so welcome already. Cetus Solutions isn’t really a job, it’s the beginning of a career, and I know that I’m going to be pottering about the sales floor dropping index cards full of ideas behind me for many years to come.

Speak to an expert

Directors-9619Missy Beaudelot – Digital Marketing Executive
With a background in journalism and an interest in all things tech, Missy keeps our social media in check while monitoring our websites and developing our digital presence.

Blog, Cetus Solutions, IT Solutions, Technology, Uncategorized

Raison D’être


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I recently joined Cetus Solutions, after knowing them for a number of years and in the throes of business against each other I decided to sign up. I have often been frustrated with their customer base being almost fortress-like, it is difficult to see or know why when you are on the outside.

Now I have joined as a Sales Manager for Cetus I have been enlightened on the reasons why and more interestingly how their ability to work on such large scale customers and projects is a reality.

Working in the industry we do, it is no secret that a lot of money is spent on technology. A number of people see this (normally finance ;-)) as a cost, but actually I feel there is a different way to explain the spending on technology.

If we look at the world today, a car, a Blu-ray player, checking in at a hotel, a new build home. None of these would be considered a suitable purchase or process without modern technology of today. Some people won’t buy a TV without Wi-Fi capability, most people certainly won’t buy a new car if you cannot connect your phone via Bluetooth.

So, why is it acceptable for a business not to do the same? We look at the companies we know and revere in this modern day, we look at how they use IT as a business enabler and these companies all have one thing in common. Huge growth patterns, both financially and also in size. Companies are worth $1b in less than two years, the only way this can happen is investment in technology. Yes we can argue that people are the biggest asset but these people won’t be working at a company that give them a 7kg laptop and a mobile phone they can’t speak to family on.

I shall also bring in my favourite quote, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.

But, not all businesses can hire a huge team of technology experts who can advise or consult on the best technology to meet the requirements of an ever changing and more demanding world. So it becomes a struggle to just keep the lights on, let alone let Margaret in Marketing use her personal iPad to access corporate marketing information on a public Wi-Fi in Shanghai whilst on holiday. This also isn’t saying, that technology is everything. But it is the most effective and reliable enabler a business can invest in, enable the idea, the people, the product to do more and this can only mean positive results.

Let’s get to my point… raison d’être. Translated from French this means “the most important reason or purpose for someone or something’s existence”

This isn’t Cetus’ tag line obviously, but after my first couple of weeks that phrase is entirely apt. Cetus’ whole ethos and mantra is about understanding how, when and where a business requires their assistance. The genuine focus is on what is best for the customer, I have seen and heard more about other businesses than I have Cetus in my few weeks here which shows that they truly pull together for one aim. Their raison d’être.

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Blog, Cetus Solutions, Current Vacancies, IT Solutions, Technology, Uncategorized

It’s Value, But Not As We Know It…


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To be honest, I’ve never been much of a Treky, but the new Star Trek film had me reminiscing about years gone by. And, having recently returned to the IT reseller channel after a 20 year journey through the land of systems integrators and vendors, there’s lots to reminisce about!

It was obvious that things would have changed, but even in the fast paced world of technology it’s amazing how much the market has moved on. And as a Sales and Marketing professional, I can see the impact runs deeper than just the changing dynamics of the IT sector.

A new landscape
Cast your mind back to the IT market of the 1990’s (if you are old enough!) and you find a land of plenty. Prospective customers actively seeking out information on new products, their enquiries fulfilled by sales and marketing teams focussed on features and specifications. When demand outstripped supply, adding value was rarely more than an afterthought for IT vendors and resellers.

Fast forward to the present and the situation could not be more different, with an increasingly congested IT market where it is difficult to stand out from the crowd. And the growth of the web, with powerful search engines and a proliferation of content, has caused an irreversible change in buyer behaviour that dilutes the effectiveness of traditional marketing techniques.

As personal experience will tell you, bombarding people with email or telephone calls rarely delivers results. People now buy differently, they do their own independent research, identify different potential solutions to their problems, and produce a shortlist of suitable suppliers, all through the use of the web. Search engines mean they can discover all they need to know without speaking to pesky salespeople!

Behaviour change
This new behaviour is known as ‘inbound marketing’ and has dramatically changed the interactions between customers and suppliers. The customer no longer needs to speak to a salesperson for product information, so the first time they engage is at the end of the process when they are ready to buy. In principle this is good for everyone, it’s an efficient use of time and resources, but it has a couple of key problems.

Firstly, the quality of the end result is dependent on the customer’s research uncovering the best possible solutions, and in today’s time pressured environment that isn’t always the case. And conversely, it’s more challenging for suppliers to get their voice heard and add enough value to earn their place in the buying process.

So, in the brave new world of inbound marketing, how do IT resellers add real value?

Creating value
The answer lies in the customer’s expectations of their suppliers in this new world. They expect suppliers to inject new ideas they can’t discover for themselves, and to challenge their thinking with insights that are directly relevant to them. In turn, this demands that suppliers build a detailed knowledge of their customers, the markets they operate in and the stakeholders they serve.

This is a real challenge for many IT resellers, who are naturally focused on the technology sector rather than their customers markets. But the prize for meeting the challenge is early involvement in the buying process, bringing the opportunity to shape thinking and influence strategy – in short, the chance to add value.

So for IT resellers to add real value for their customers, they need a detailed knowledge of the vertical markets their customers operate in, a clear focus on business outcomes, and a proven ability to deliver tangible benefits. Coupled with a tailored approach for each individual customer that is relevant, personal and compelling.

Our DNA
Here at Cetus we’ve thrived in the changing IT market of the last 15 years, largely because the ability to add real value for our customers is embedded in our DNA.
But don’t take my word for it, let us prove it!

Just contact us and give us the opportunity to ‘walk the walk’. Alternatively, if you want to learn more about working with Cetus, take a look at the Who we are  section of our website, or register for one of our upcoming Inspired Leaders Programme events.

Directors-9688Gary Hyman – Sales & Marketing Director
Gary’s core focus is to find potent solutions that help customers confront specific business challenges, equipping them to enrich the lives of their customers and stakeholders.